Canon EOS 5D Mark IV Body

Canon EOS 5D Mark IV: Professional Full-Frame Excellence

The Canon EOS 5D Mark IV delivers uncompromising professional performance for serious photographers and content creators. This flagship full-frame DSLR combines cutting-edge sensor technology with legendary Canon reliability and precision. Body-only configuration provides flexibility for photographers with existing lens collections or specific optical requirements. From commercial photography to documentary filmmaking, this camera exceeds demanding professional standards consistently.

Revolutionary Imaging Technology

Canon EOS 5D Mark IV Sensor Performance

A powerful 30.4-megapixel full-frame CMOS sensor captures extraordinary resolution with exceptional dynamic range. This professional-grade sensor delivers remarkable detail rendition suitable for large-format printing and extensive cropping. The DIGIC 6+ dual-processor architecture ensures lightning-fast performance with sophisticated image processing capabilities. Advanced sensor design maximizes light gathering efficiency for superior low-light performance.

ISO sensitivity ranges from 100 to 32000, expandable to an extraordinary 50-102400 range. This exceptional sensitivity enables confident shooting in virtually any lighting condition from bright daylight to near darkness. High ISO performance maintains impressive image quality with minimal noise degradation. Native ISO range provides clean files suitable for professional publication and commercial applications.

Dual Pixel RAW Technology

Exclusive Dual Pixel RAW capability records additional image information for enhanced post-processing flexibility. This groundbreaking technology enables micro-adjustment of focus position after capture during editing. Resolution adjustments and bokeh shift features provide unprecedented creative control in post-production. Canon’s imaging innovation pushes boundaries of what’s possible with DSLR technology.

The full-frame sensor delivers stunning depth of field control and exceptional low-light capabilities. Professional photographers appreciate the sensor’s expansive dynamic range capturing detail in highlights and shadows simultaneously. Color science reproduction remains faithful to Canon’s renowned accuracy across diverse shooting conditions.

Canon EOS 5D Mark IV: Advanced Autofocus System

Precision 61-Point AF System

The sophisticated 61-point High Density Reticular AF II system covers extensive frame area. All 61 points function as cross-type sensors for exceptional focusing accuracy and reliability. Up to 41 cross-type points remain available even with f/8 maximum aperture lenses. This capability proves invaluable when using teleconverters with telephoto lenses for wildlife photography.

AF area selection modes include Spot AF, Single-point AF, Zone AF, and Large Zone AF. Intelligent Tracking and Recognition (iTR) AF utilizes EOS iSA System for sophisticated subject tracking. The system recognizes faces and colors to maintain focus on intended subjects reliably. Professional photography resources provide comprehensive reviews of advanced autofocus performance.

High-Speed Continuous Shooting

Continuous shooting reaches 7 frames per second for capturing decisive moments in fast-paced action. The robust mirror mechanism and shutter unit withstand demanding professional use with rated durability. Buffer capacity accommodates approximately 21 RAW files or unlimited JPEGs in continuous bursts. This performance specification meets requirements for sports, wildlife, and event photography professionals.

Professional 4K Video Capabilities

Full 4K video recording at 30fps captures cinematic footage with exceptional detail and color accuracy. Motion JPEG and MP4 recording formats provide flexibility for diverse post-production workflows and requirements. Dual Pixel CMOS AF operates during video recording for smooth, natural focus transitions without hunting. Manual audio level control with headphone monitoring ensures professional sound recording quality.

Built-in GPS, Wi-Fi, and NFC connectivity streamline professional workflows and asset management requirements. GPS functionality embeds location data automatically for simplified image organization and geographic referencing. Wireless file transfer enables immediate client review and rapid delivery of time-sensitive content. The WFT-E7 Wireless File Transmitter compatibility extends connectivity options for studio and remote applications.

Technical Specifications

Sensor: 30.4MP Full-Frame CMOS (36 x 24mm)
Processor: Dual DIGIC 6+
ISO Range: 100-32000 (expandable to 50-102400)
Autofocus: 61-point High Density Reticular AF II, all cross-type
Continuous Shooting: 7 fps
Video: 4K at 30fps, Full HD at 60fps
Viewfinder: Optical pentaprism, 100% coverage, 0.71x magnification
LCD Screen: 3.2-inch touchscreen, 1.62 million dots
Connectivity: GPS, Wi-Fi, NFC, USB 3.0
Memory Cards: Dual card slots (CF + SD)
Battery Life: Approximately 900 shots per charge
Weight: 890g (body only)
Shutter Durability: 150,000 actuations

Professional Workflow Integration

The camera accepts Canon’s complete EF lens lineup including specialty tilt-shift and super-telephoto optics. Dual memory card slots accept CompactFlash and SD cards for backup recording and workflow flexibility. Novatech’s desktop workstations provide powerful editing platforms for demanding 4K video and high-resolution image processing.

Weather-sealed magnesium alloy construction withstands challenging environmental conditions during location assignments. LP-E6N battery delivers approximately 900 shots per charge with optional battery grip doubling capacity. USB 3.0 connectivity enables rapid file transfer for time-sensitive editorial and commercial workflows.

Professional Applications

Commercial and Studio Photography

Professional photographers rely on the exceptional resolution and color accuracy for commercial assignments. Studio photographers appreciate tethered shooting capabilities for immediate client review during sessions. High-resolution files provide flexibility for retouching and composite work in post-production. Dual card recording ensures backup security for irreplaceable commercial shoots.

Wedding and Event Documentation

Wedding photographers trust the reliability and performance during critical once-in-a-lifetime moments. Excellent low-light performance captures ceremony and reception moments without intrusive flash photography. Continuous shooting and sophisticated autofocus never miss fleeting expressions and emotional moments. Photography technique guides offer advanced strategies for event coverage.

Landscape and Architectural Photography

Landscape photographers benefit from exceptional dynamic range capturing detail from shadows to highlights. High-resolution sensor enables large-format printing for gallery exhibitions and commercial installations. Weather sealing protects equipment during challenging outdoor shooting conditions in remote locations. Dual Pixel RAW provides additional flexibility for optimizing critical landscape captures.

Why Trust Novatech Technologies

Novatech Technologies serves as Kenya’s premier authorized Canon professional equipment dealer with unwavering commitment. Every camera purchase includes comprehensive international manufacturer warranty coverage protecting your significant investment. Our specialized technical support team understands professional requirements and provides expert assistance promptly.

We maintain competitive pricing on professional equipment while guaranteeing authentic Canon products exclusively. Thorough inspection protocols ensure every camera arrives in pristine condition ready for immediate professional use. Our professional services division offers sensor cleaning, firmware updates, and calibration services. Experience the Canon EOS 5D Mark IV with personalized demonstrations tailored to your specific workflow requirements.

Complement your professional setup with Novatech’s monitor solutions for accurate color-critical editing workflows. Our commitment extends throughout your ownership with ongoing support and expert consultation services. Join Kenya’s professional photography community who trust Novatech for equipment and exceptional support.